Music retailers live and breathe music and gear. However, this means that their stores can

very easily become a chaotic jumble of products, messages and logos. The key to success

in engaging a consumer in this arena is a simple message. Through all of the redesigned

packages, a singular Vox product shot was used, avoiding some clichés of the music retail

environment such as fluorescent colors, bikini models or products on fire. With the heritage

that Vox has, it was important to get the brand presence to the forefront and let their

history speak for itself.